5 Reasons Why Every Business
Needs a Website
While creating a website is often necessary for business success, the people who build websites should be responsible for getting their site set up. Without a strong online presence, you risk losing clients, generating less revenue, and possibly jeopardizing your company’s growth.
Businesses are always trying to determine how to attract more customers and increase their profit margins. One way they do this is by increasing their online presence. A strong online presence increases visits to your site and the likelihood that the visitor will purchase from your site. Taking the time to plan and create a website is one of the best investments a business can make, especially when generating more revenue.
With time and technological advancement, creating a website for your business has become necessary. You do not need a complete team of developers in your office to build a great website. All you need is to hire a good web development company to create a responsive website for you, and you are all done.
Why Every Business Needs a Website
If you are still not convinced that your business needs a website, we are here to add some strong arguments for our statements. Let’s discuss them and see if they are convincing enough or not.
Attract New Customers
A website is the first thing customers will see when they visit your business. It can be the first impression that makes you memorable and sets you apart from other companies in your industry. According to Verisign, 88% of U.S. small businesses with a website agree that it’s made it easier for customers to find their business.
If you have a website, it makes it easier for customers to find you online. Today, customers are constantly searching on computers, tablets and smartphones. A website enables them to find your company and learn about your business and what it offers anytime and anywhere.
Get Organic Traffic
Creating a website is not the only thing you are going to do. This is just the beginning. The next thing is to add quality content and create your website SEO-friendly. Creating an SEO-friendly website will help you rank on top. And when people are going to search for related things, you are going to be their top choice. How great is that?
To get organic traffic, you must create SEO-friendly content, such as keyword-rich titles and descriptions. You should also optimize your website to rank well on search engines like Google and Bing. This can be done by using keywords in the URL or title tags, meta descriptions and alt tags.
Shows Social Proof
Social proof is one of the most powerful marketing tools around. It’s how we decide what to buy, where to go for dinner, and who to trust when making financial decisions.
When you see a product or service used by other people, whether on social media or in real life, you are more likely to want to try that product or service yourself. Research shows that social proof is one of the most powerful drivers of purchase decisions. Creating a website builds trust among customers, who are more likely to choose you over your competitors who do not offer a creative and responsive website.
A search-engine-optimized website lets you be in front of thousands of more potential consumers without spending much. You don’t need to spend thousands of dollars to create a website, but you can surely earn thousands from it.
A website is like an advertisement for your business—it shows potential customers what you have to offer and gives them an easy way to contact you! When someone looks at a website, they are essentially looking at your company’s face-to-face marketing material; this means that if they click on it, they’ll probably buy something from you. And if they don’t click on it? Well, then they just aren’t interested in what you’re offering.
So before you start thinking about how much it will cost to create a new website for your business—think about how much it would cost NOT to have one!
Gain Competitive Advantage
If you’re in business and haven’t created a website, you’re missing out on a huge opportunity to improve your competitive advantage and attract customers.
The recently published Verisign report shows that 93% of U.S. consumers use the Internet for research before purchasing. If you’re in direct competition with another business with a website, your competitor has a clear advantage—especially if they are effectively marketing their website.
Creating a website for your business is very important. But the work does not end here. You need to have a responsive and user-friendly website that users enjoy visiting. 75% of website credibility comes from design, so focus on it.